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Hoe structureel meer cash flow te genereren

De sterke relatie tussen verkoop, cash en klanttevredenheid

How to create more cash flow? Make sales representatives accountable for the customer’s payment behaviour


  1. Sales representatives could have a major role in the acceleration of customer’s payments, which will also boost the customer loyalty rates (NPS). Customers will feel treated with true personal attention (instead of facing a purely administrative and bureaucratic process)
  2. If a customer is not paying their invoices in time, it should be seen as a perfect ‘qualitative customer feedback opportunity’ to check the customer’s experiences with the delivered products or services.
  • In case of complaints or issues, these could and should be addressed immediately or escalated to the responsible division or senior management
  • If there are no complaints there will be a moral pressure by the customer to pay the invoice immediately

By using this way of working a dissatisfied customer could easier be transferred to a satisfied customer or even to a ‘brand ambassador’, most likely willing to pay future invoices in time.